I’ve been working in Digital since 2006, starting in affiliate marketing in the UK before moving to Shanghai, China in 2011.

I’ve worked at Mindshare (WPP) doing strategic planning over digital and traditional Channels (2012) ; Advised VE Interactive on their Affiliate monetisation model (2008); I’ve done product design and development on the worlds first virtual Boxing App (WeBox, 2017) and I’ve been fortunate enough to have been part of the M&A journey of not 1 but 3 companies (Darwin Marketing/Dentsu Aegis Network, VP Ops, 2016; Curiosity China/ FarFetch, Shanghai GM (Consultant), 2018, PARKLU/Launchmetric, COO, 2020)

I love working with startups and have spent several years mentoring and lecturing for China Accelerator, Hult, National University of Singapore and Istituto Marangoni.

I focus primarily on growth, marketing, and business operations.