How are lifetime deals profitable on saas?

(this post is a feed post from my comments on reddit)


its a short term marketing strategy to gain traction, in the hopes that longer term there will be sufficient customers that the impact of these lifetime customers is diluted. at the same time, since the lifetime customer will pay a greater upfront fee, they can use this to reinvest in growth, lastly, assuming they’ve done it correctly, the avg lifetime of a customer could be not that long meaning lifetime, isn’t actually lifetime.

How are lifetime deals profitable on saas?
byu/Pure-Bumblebee-6616 inEntrepreneur

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