(this post is a feed post from my comments on reddit)
r/Entrepreneur
“I was thinking of reopening its website and running it in tandem with the eBay store, then advertise the website by putting flyers into the eBay orders parcels?’
this is a good idea. the thing about ebay is theres already users there, so its a good source of users, your website however requires you to try and pull users to it and then deal with the ‘trust’ aspect, which in ebay is mitigated by seller-side verifications and related.
so you can assign the role of cross-selling and up-selling to your website, and use ebay for first time buyers, then using the email and address you can push marketing to users who have already paid you once.
Business inadvertently growing, advice needed
byu/mr_hmichael inEntrepreneur