What are the benefits of gamification in the loyalty Program?
r/smallbusiness
well, a loyalty program is in of itself a form of gamification.
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but basically gamification provides incentives and rewards (both intrinsic and extrinsic) help to encourage the desired behaviour in the user, so if you’re having to gamify a loyalty program, given that loyalty programs are themselves a form of gamification, then it would suggest whatever incentives are in the loyalty program are not sufficient to drive the desired beaviour