Idea Maze and developing product

Best practice – best entrepreneurs deeply explore the idea maze.  Need to explore all the potential paths.

Understand all the players, understand all the history of the market, understand the causes failures, understanding what new technologies may be beneficial for the market.

However this seems Anti-lean startup – because its deep upfront research. 

With ‘deliberate startup’ approach as opposed to lean startup which encourages jumping feet first without looking by focusing on customer discovery- the PMF narrative and the Product Market Fit Hypothesis – helps to address this initial research due to its structure –

Start with deliberate product strategy via PMF narrative and the Product Market Fit Hypothesis – containing 6 dimensions –

  1. Problem being solved
  2. Target audience
  3. Value proposition (solution)
  4. Competitive advantage
  5. Growth strategy
  6. How are you going to make money  — Reforge – How Today’s Product Builders Find Product Market Fit with Sachin Rekhi and Fareed Mosavat 

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