Sales decks (slide presentations) especially for B2B sales can be really dry, its often a show reel of case studies and feature specifications, lots and lots of we do A,B and C, concluding with some pricing and potentially some kind of proposal, Its easy to lose sight of the fact that ultimately you need to really get to why your business is of value to the person you’re presenting to.
Its easy to assume that presentations should include everything and the kitchen sink, i.e. cover for every question and possibility, when in reality that makes for an extensive and long presentation where a fair amount of the content may not be relevant to the audience. This approach means you’re leaving the effort and work of finding the nuggets of relevancy the viewer to pick out and piece together, a hard thing to do when its a friday afternoon and the 4th meeting of the day.
I instead use a simpler approach – Tell a story, spending 1 minute, making 1 point per slide. Use the title of each slide as the key point for each slide. This format has prove very efficient in ensure that I can prepare slides of roughly the right length, ensures that my story fits to the length and forces be to be concise about the points I want to make.
Tell a story, spending 1 minute, making 1 point per slide. Use the title of each slide as the key point for each slide.
Try it.